Cambridge BioMarketing with Photographer Heather McGrath

M Doucette Production was hired by full-service advertising agency Cambridge BioMarketing to produce their 'green-screen' photoshoot for Horizon Pharmaceuticals print campaign raising awareness for Urea Cycle Disorders (UDC). The concept was to shoot four models walking a tightrope up in the sky…easy enough, right? Boston photo producer Michele Doucette pulled the job together with precision—from finding the perfect photographer and studio location, to casting models, sourcing hair/makeup and wardrobe stylists as well as coordinating post-production retouching. Take a look behind the scenes to see how we pulled it all together.



During the casting, each model was asked to use their imagination and walk across a ‘tightrope’. Some pictured molten lava beneath their feet, others a vast canyon. What would you picture to get into character?



Michele saw over 150 models to fill just 4 slots. It’s a tough job, but someone’s gotta do it ;)





Our crew showed up bright and early, to prep the set, test lighting and organize (a lot of) wardrobe!





And with a little help of photo magic (digital compositing), we were able to drop our models high in the sky. Hey John, don’t look down!

Photographer: Heather McGrath

1st Assist: Jeff Stiles

2nd Assist: Robyn Maguire
Digital Tech: Jason Zucco

Producers: Michele Doucette and Matthew Eriksen

Wardrobe Stylist: Rina Patsiokostas
Hair/Makeup: Kathleen Schiffmann (Anchor Artists)

Art Director: Lauren Hillyard
Talent: Erik and Chrystian (Model Club), Cambria (Cameo), John (NEMG)