Boston Medical Center – "Make Yourself Primary"

M Doucette Production was hired by photographer Jared Leeds (Gren Group) to produce Boston Medical Center's latest print and digital campaign with ad agency, Small Army.

Boston photo producers Michele Doucette and Matthew Eriksen were in charge of casting a diverse group of models across multiple ethnicities and age groups. MDP also scouted a variety of locations, sourced the hair/makeup artist Hilary Warner and prop wardrobe stylist Jen Dunlea—not to mention coordinated the travel during a snowstorm weather advisory!

Playing Basketball in the Gym

Mother's Morning Routine

From the Kitchen to the Classroom

Family Fun at the Museum

Spotted on the streets! You can now see the finished ads on MBTA buses, subways, Boston billboards, magazines and more.

Cambridge BioMarketing with Photographer Heather McGrath

M Doucette Production was hired by full-service advertising agency Cambridge BioMarketing to produce their 'green-screen' photoshoot for Horizon Pharmaceuticals print campaign raising awareness for Urea Cycle Disorders (UDC). The concept was to shoot four models walking a tightrope up in the sky…easy enough, right? Boston photo producer Michele Doucette pulled the job together with precision—from finding the perfect photographer and studio location, to casting models, sourcing hair/makeup and wardrobe stylists as well as coordinating post-production retouching. Take a look behind the scenes to see how we pulled it all together.



During the casting, each model was asked to use their imagination and walk across a ‘tightrope’. Some pictured molten lava beneath their feet, others a vast canyon. What would you picture to get into character?



Michele saw over 150 models to fill just 4 slots. It’s a tough job, but someone’s gotta do it ;)





Our crew showed up bright and early, to prep the set, test lighting and organize (a lot of) wardrobe!





And with a little help of photo magic (digital compositing), we were able to drop our models high in the sky. Hey John, don’t look down!

Photographer: Heather McGrath

1st Assist: Jeff Stiles

2nd Assist: Robyn Maguire
Digital Tech: Jason Zucco

Producers: Michele Doucette and Matthew Eriksen

Wardrobe Stylist: Rina Patsiokostas
Hair/Makeup: Kathleen Schiffmann (Anchor Artists)

Art Director: Lauren Hillyard
Talent: Erik and Chrystian (Model Club), Cambria (Cameo), John (NEMG)

Airbnb's Night at Fenway Park

M Doucette Production was hired by Airbnb to coordinate an on-location photoshoot at Fenway Park to promote their new 'Night At' contest series. Boston photo producer Michele Doucette was tasked with casting the lead talent, coordinating local production support and sourcing the prop/wardrobe stylist.





Model Club's Andrew Pires got the chance of a lifetime to tour Fenway with the one and only Wally the Green Monster!









That's right, our crew got the all-star treatment! From behind the scoreboard to the suiting up in locker room, we sure ran the bases with over 19 shots to cover in one day.





Photo producer Matthew Eriksen takes some notes during our tech scout in the Red Sox dugout!



And our stylist Julie Paquette was a grand slam when it came to propping the dugout to achieve a realistic, game-day feel!



MDP's executive producer Michele Doucette poses for a selfie with the one and only Wally!







Interior designers Kristen Dibella and Suzan Kelley brilliantly captured the essence of the 103-year-old park with a nod to the historical nature of Boston itself. "Everything was reclaimed wood, black and white photographs and Red Sox history," said DiBella. "It just felt like it was natural to Boston. That was our inspiration for this space."





That's a wrap! Thanks to the team at Bridgett Harris, Samantha Cooper, Carol Cho + Chris Lynch at Airbnb for hiring MDP to produce this unforgettable photoshoot...we had a ball!

Photographers: Floto + Warner
1st Assist: Dominic Neitz
2nd Assist: Jared Kuzia
Digital Tech: Jason Frank
Producer: Michele Doucette
Assistant Producer: Matthew Eriksen
Set Designers: Kristen Dibella + Suzan Kelley
Prop/Wardrobe Stylist: Julie Paquette

Cambridge Biomarketing – Scott Nobles

Spreading Awareness for Cystinosis

M Doucette Production was hired by Cambridge BioMarketing to produce a campaign for their latest pharmaceutical campaign. Cystinosis is a rare, metabolic disease that affects about 2,000 people worldwide and causes cystine amino acid to accumulate in various organs of the body. Without specific treatment, children with cystinosis develop end-stage kidney failure at approximately age 9 years old. But thanks to ongoing treatment, it is now possible for patients to live lives that are not only longer, but better.

CONCEPT: The goal of the campaign was to remind our cystinosis sufferers to stay strong, continue their treatment and never fall victim to fading away.

CHALLENGE: Produce a one-day, on location commercial photoshoot with four models to portray cystinosis patients in four completely different settings.

OUR SOLUTION: Hire New York photographer Scott Nobles, whose illustrative quality, fast-paced yet consistent work ethic and mastery of digital compositing are second to none.

Behind the Scenes



Casting - It was essential our models reflected the typical cystinotic patient: blond hair, blue eyes and fair skin. We saw upwards of 100 children and young adults...but only four would make the cut.

Locations – Each scene was vastly different from the next: school, garden, urban street corner and parking garage. Thankfully, Michele was able to scout 4 locations within a 2-minute driving distance. Problem solved.

Crew – Wardrobe stylist Sara Mills-Broffman, Digital tech Rob Coshow and production assistant Robyn Maguire keep an eye on the monitor to ensure photographic perfection.

Final Images

Macdara Casper (Dynasty Models & Talent) debates between an ollie or kick-flip.

McKenna Benoit (Dynasty Models & Talent) waters some flowers in the garden.

Matthew Eriksen (Model Club) responds to a few emails on his way to work.

Alyssa Carlone (Dynasty Models & Talent) studiously waits for the bus.

Photographer: Scott Nobles

Producer: Michele Doucette

Digital Tech: Rob Coshow
Photo Assist: Dan Orlow

Hair and Makeup: Kacie Corbelle (Ennis Inc.)

Wardrobe Stylist: Sarah Mills-Broffman
Wardrobe Assistant: Chris Plummer

Art Supervisor: Alisa Shakarian

Creative Director: Michael Gatti
Graphic Design Director: Tanja Stieglmeyer
Associate CD, Copywriting: Lin Betancourt