Boston Medical Center – "Make Yourself Primary"

M Doucette Production was hired by photographer Jared Leeds (Gren Group) to produce Boston Medical Center's latest print and digital campaign with ad agency, Small Army.

Boston photo producers Michele Doucette and Matthew Eriksen were in charge of casting a diverse group of models across multiple ethnicities and age groups. MDP also scouted a variety of locations, sourced the hair/makeup artist Hilary Warner and prop wardrobe stylist Jen Dunlea—not to mention coordinated the travel during a snowstorm weather advisory!

Playing Basketball in the Gym

Mother's Morning Routine

From the Kitchen to the Classroom

Family Fun at the Museum

Spotted on the streets! You can now see the finished ads on MBTA buses, subways, Boston billboards, magazines and more.